Edmundson Martin

The Walmart Bakery Signature line consists of decadent baked goods, handcrafted from fine ingredients. To elevate Walmart’s top tier bakery line, we developed a new voice to communicate the tempting, high-quality nature of the baked goods. A rich background with subtle pattern emphasizes the premium, indulgent aspect of the line, differentiating the tier from core bakery items. Vibrant color accents and handwritten lettering help with flavor identification and give the brand a modern, handcrafted appeal.