Mixins is an all natural wet dog food specifically designed to mix with dry dog food. We partnered with Variety Pet Foods to develop the new brand for launch. Our biggest challenge was to visually communicate the mix-in nature of the product while expressing an upscale, gourmet appeal. The new brand voice speaks with a modern and inviting tone, creating a distinctive brand block among the mass brands at retail.
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Variety Pet Foods – Mixins
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