Edmundson Martin

Developed for the busy mom, the Sams Choice Take & Bake category includes pizzas, enchiladas, lasagna, breadsticks and desserts that can be “baked fresh” in minutes. When Walmart approached us, their primary goals with the redesign were to improve appetite appeal as well as quality and freshness perceptions across the category. We introduced photography to enhance visual taste appeal and implemented a clean, easy to shop design—improving the customer experience across the growing category.