Edmundson Martin

Founded by the creator of the successful Dylan’s Candy Bar in New York City, It’Sugar is a new candy store concept with huge potential and a bad**s personality. Aimed at the Generation Y market, the visual identity of the brand was missing its mark, and the private label packaging was confusing to consumers. We gave the brand a new visual voice with an edginess and attitude designed to engage the store’s target audience. The new design is more cohesive and shopable, enhancing the customer experience throughout the store.