Edmundson Martin

B&W Quality Growers is the world’s largest grower of watercress and one of America’s oldest family farmers. We were engaged to help reposition the brand as the industry leader for baby leaves. We started by defining the name B&W Gourmet Farms and establishing them as champion of the “Distinctive Baby Leaves” category for foodservice and retail markets. The revitalized packaging is bolder and brighter with stronger brand identification, flavor messaging and an expanded viewing window. Nutritional messaging, a key component in the baby leaves sector, was emphasized through the development of the “Super Leaf” moniker and logomark.