Edda O'Brien

Symmetrical Typography - Please view the original file! Fall 2009. This assignment called for a decision to be made between which I preferred more: Asymmetrical or symmetrical typography? I leaned towards my first inclination, which was what the title of this project suggests. This poster went through several incarnations before this final result. I hope Jan Tschichold will appreciate it from beyond.

Annie Liebovitz Logo - I developed this logo for photographer Annie Liebovitz in one of my university classes. The eye is a nod to her profession ("the camera lens is the 'eye' of the photographer"). The colors are taken from the iris of the main image while also symbolizing Liebovitz's laid-back manner and cool attitude. As simple as it turned out, much research was actually done on the subject before the development of this project.
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Mapping Old Main - Please view full PDF! Fall 2009. This was a very daunting task, because Old Main is quite possibly the most confusing building after the Winchester house in California! Here I wanted to highlight the different departments housed in the building, and where their respective areas are located. I used bright colors to take away the drab feeling sometimes induced by walking Old Main's halls. :)
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Psycho poster - Please view full PDF! Fall 2009 An exploration of the original 1960 film by Alfred Hitchcock. The main image is a screen cap of Janet Leigh from the actual movie. I kept the color palette minimal because of the black-and-white nature of the film. The red creeping out from the edges of the image hints at the film's violent undertones. I decided not to showcase the film's famous shower sequence because if you pay close attention, the film actually only implies violence and doesn't show it!
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Roundup Brochure - Please view the PDF to fully appreciate this work! This was done in Winter of 2009 over the course of 2 weeks. The idea was to create a brochure for a hypothetical event targeted at a specific audience; I chose artistically motivated teenagers. The draw: celebrities appearing at this "event", and a chance to participate by submitting artworks. All images were borrowed from www.artandwriting.org. The hands I found in an image database and redrew in Illustrator.
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"Wolverine Crossing" - This was done during the Spring/Summer of 2009. The assignment called for an informicon: an icon that informed, for lack of better terms, without text. There were no other rules, and we were allowed to be creative and silly with this one.
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Poop Monsters Magazine set - (Please view the full PDF!) Fall 2009. This envelope and business card set was done for a hypothetical magazine company spearheaded by yours truly. I chose the colors and typeface according to the company's name. I used lowercase type to showcase the playful and childlike nature of the magazine. All images were drawn in Illustrator.
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Poop Monsters Website - Please view the full PDF! Fall 2009. This site was designed for the hypothetical Poop Monsters baby magazine. Here we have the photos page. :)
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Central Park cart project - Please view full PDF for higher res. Spring/Summer 2009. This was done as social commentary, both toward consumerism and a recent surge in adopting foreign babies.
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Growin' Up Short book cover - Spring/Summer 2009. Please view full PDF!!
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Chopsticks Icon Process Book - Please view full PDF to flip through the whole book! I wrote and designed this entire book! The rules stated that it had to be hyper-informative and in black-and-white. All illustrations were hand-drawn and cleaned up in Illustrator.
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Lolita Magazine business card set
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Lolita envelope and card set
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Lolita website design
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