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Controlled Environment

Sometimes the client isn't always right. In this case, I designed the product displays and demos to face inward which created a "ballroom" for the attendees to mingle in. This was exactly opposite from the outward facing demos and displays that the client had asked for. Knowing how their earlier booth functioned, it was obvious that they needed to have more control and easier navigation of their space. When given my explanation, the client was on board and the project was a "go".

Ed Antone Disterhaupt
Exhibit / Environment Designer Sioux City, IA