CONSUMER WEBSITE - This redesigned website was created completely around the “factory†concept. I designed and created all of the illustrated elements throughout the site. Under my direction, flash designers and site developers, brought to life this heavily animated and interactive site. Seasonal elements, new content, and hidden content were constantly updated which resulted in a high customer return rate.
BRANDING GUIDE - The entire Emdeon identity was created in a relatively short time. It all started with the logo, which was designed with variations for different divisions. Once the logo system was approved all of the other elements quickly fell into place including color palette, typography, graphic elements, stationery, collateral, and lastly the design and layout of the entire branding guide.
ADVERTISEMENT SERIES - To create a page stopping campaign without the use of the average, “handshake image” was the key inspiration which lead to the original illustrations in this cohesive series. By creating the metallic illustrations myself, I had complete control of how the imagery works with the layout while keeping cost down by keeping this custom work in-house.
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