![](https://s3images.coroflot.com/user_files/individual_files/709552_rrngvjbqlnjy_lfwq9mr4wqed.png)
![](https://s3images.coroflot.com/user_files/individual_files/709552_g60l76pem8f7qqiymtub7iffk.png)
The first thing to do was to look at Belstaff’s heritage and current lineup of products to identify the main characteristics associated with the brand.
![](https://s3images.coroflot.com/user_files/individual_files/709552_lthrkovpqtyf9ppxwgfo0axsc.png)
With the brand identity established, I selected certain aspects that were most prominent and used these to influence the final product.
![](https://s3images.coroflot.com/user_files/individual_files/709552_ofxe3ygmbtgb7barnthcz3m07.png)
![](https://s3images.coroflot.com/user_files/individual_files/709552_arnonfwc9vcjb6tjsw8ugncia.png)
![](https://s3images.coroflot.com/user_files/individual_files/709552_5diu8wz4qowai96xnmrtkfccu.png)
The trimmer follows a simple user cycle.
![](https://s3images.coroflot.com/user_files/individual_files/709552_odpsaxjq5ketx4k3cubcuictm.png)
I created a mockup of Belstaff’s website to see how the product would appear.
![](https://s3images.coroflot.com/user_files/individual_files/709552_hip6rwrv_yahfz05chbi2tn8d.png)
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