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IA Redesign for Indiegogo
Indiegogo is one of the worlds largest crowdfunding platforms that allows entrepreneurs and creative artists to share their ideas and bring their products to market. As their products and brand positioning continued to evolve, it became increasingly important for Indiegogo to redesign the current navigation to support both the growing company and its users.
The Design Equation team proposed three new navigational schema and an Information Architecture which supports current campaign trends, user behaviors, and Indiegogos growing brand position. Our 3 week sprint included a research phase, an ideation and validation phase as well as a wireframing / mockup phase.
