Client: Sire. Agency: Selmore. Photographer: Paul Ruigrok.
This campaign was created to gain support for the Dutch ambulance responders.
Apparently they get harassed a lot, so we had to create an armored ambulance.
The text reads: How far does it have to come? Please sign the peptition "keep your hands off our first responders!"
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Armored Emergency Responders.
Client: Sire. Agency: Selmore. Photographer: Paul Ruigrok.