Dotti Keagy

FUSION 92 WEB SITE - As a Contractor, I created the copy and tagline ("Digital That Delivers") for the redesign/revamping of this integrated digital marketing agency Web site, under the direction of the Creative Director

NEW TAGLINE FOR "FUSION92" - I developed a new tagline for fusion92--a Chicago-based full-service integrated digital marketing agency. The Web site--which I also wrote in its entirety--launched in 2011.

BLOG POST FOR NEW ANTI-AGING SUNSCREENS - This blog post promoted a new line of anti-aging sunscreen products from AVON. The post was also promoted in social media: Twitter, Facebook and Linkedin.

AMES BOSTON ONLINE PROMOTION - This campaign was created as a special online promotion for AMES Boston on Smarter Travel Media. Participants were offered 40% off a standard room for a limited time only.
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BANNER ADS FOR AMES BOSTON PROMOTION - These banner ads were created to announce a special promotion and get readers to click through to the sponsor travel Website.
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SHOPRITE BLACK HISTORY MONTH INTERACTIVE MICROSITE - URL: http://www.shoprite.com/cnt/BlackHistoryMonth2010.html A fun, interactive site for African-American children to learn about important historical sites, educational facilities and dynamic personalities in AA history.

LIZ CLAIBORNE E-COMMERCE 1 - A collection of related sportswear separates under the Get S.M.A.R.T. acronym. Users could then click on the individual items for more product details.
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ESSENCE E-BLAST/SALES PROMO - Email blast promoting a major fashion issue of ESSENCE.

SAFEWAY INTERACTIVE DIGITAL CAMPAIGN - URL: http://www.facebook.com/pages/Safeway-Cheese-Champions-Contest/111794379150?ref=ts This 14-day Safeway Canada recipe contest campaign on Facebook resulted in: * 2,400,388 impressions * 1,114 clicks * 71 recipe submissions (only 20 needed) * 103 Facebook fans * Net media cost = $652.49 Traffic to the Facebook site remained constant, and Facebook fans grew exponentially over the term of the campaign (confirmed viral approach).

SAFEWAY SOCIAL MEDIA PROMOTION - URL: http://www.facebook.com/SafewayCanada?ref=ts A promotional/interactive Facebook page for Safeway Canada viewers and fans to enter contests, sample new products and participate in cause-related marketing campaigns.

E-MAIL NEWSLETTER 1 - A quarterly newsletter for Safeway that features multiple brands of artisan cheese, tied into in-store merchandising and demos. This program has resulted in increases of repeat high-margin purchases.

SAFEWAY E-MAIL NEWSLETTER 2 - A newsletter for Safeway that features multiple brands of artisan cheese, tied into in-store merchandising and demos.

INTERACTIVE ONLINE RECIPE CONTEST - URL: http://www.cheesechampions.com This interactive Web site and recipe contest achieved the following results from March 21 to April 20, 2010: * 3,032 visits * 6,268 page views * 5,045 unique views * 196 goal conversions (87 recipe contest submissions) * 109 site registrations

SOMA.COM EMAIL - This email focused on the maxi skirt, one of the season's hottest trends, and successfully drove traffic to the site. The promotional subs featured both special offers and new sale markdowns.
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I wrote copy and took photography for the new Website for the Options Thrift Shoppe, which benefits the Naples Shelter for Abused Women & Children. In addition to encouraging donations and purchasing (and featuring current merchandise), it also links to the Shelter Website.