DIOR ADVERTORIAL/PROMOTION - Created from concept through completion, this advertorial promoted Dior's new fall/holiday products targeted to the African-American consumer.
DANA BUCHMAN LOOKBOOKS - I wrote this romance copy in two of Dana Buchman LUXE Lookbooks distributed as direct mail pieces.
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LANCOME NEW PRODUCT LAUNCH AD 1 - This long-form ad in Essence magazine promoted a new Lancome skincare product.
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VOGUE/BACARDI ADVERTORIAL - This advertorial promoted Bacardi Limon INan issue of VOGUE magazine.
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LIZ CLAIBORNE & LIZGOLF PRESS KIT TRENDS - These were trend statements distributed in PR kits for Liz Claiborne and LizGolf.
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LANCOME NEW PRODUCT LAUNCH - Second page of Lancome new skincare product launch ad in Essence magazine.
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VO-5 SPECIAL SECTION/GWP PROMOTION - This celebrity-focused advertorial endorsed specific VO5 products and offered a special GWP promotion
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VO5/BEAUTY SHOP ADVERTORIAL - This was part of a 4-page advertorial that promoted VO5 hair care products along with a review of the movie "Beauty Shop" and an interview with Queen Latifah.
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VO5 INTERACTIVE "BEAUTY SHOP" PROMOTION - VO5 teamed up with MGM's "Beauty Shop" with Queen Latifah to promote its hair care products via an interactive online sweepstakes
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HOMEGOODS AD TARGETING AMERICAN EXPRESS CARDHOLDERS - This March 2011 ad was created to get American Express cardholders to spend their rewards "points" on luxury goods at HomeGoods, where their money would go further.
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DANA BUCHMAN LUXE LOOK BOOKS - These evocative lookbooks were distributed in-store and as direct mail pieces to Neiman Marcus, Saks Fifth Avenue and other fine specialty retailers.
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AVEENO CAUSE-RELATED AD - Aveeno created this ad to show how environmentally friendly their products are, and how they support Gulf Coast communities.
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FRITO LAY ADVERTORIAL ON "GOOD" FATS - This Frito Lay advertorial stressed a new, healthy sunflower oil being used in their products vs. olive oil used in competitors' products.
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COLLEGE TOUR EVENT MARKETING AD - This ad promoted the ESSENCE College Tour, with events that ranged from mini-makeovers and career information to DJs and cause-related activities.
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VERIZON BROADBAND ADVERTORIAL - This Verizon broadband advertorial was part of an overall integrated event promotion which featured major sponsors in print and online.
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MRS. DASH AD, AHA TIE-IN & SWEEPSTAKES - This ad stressed the heart-healthy aspects of using Mrs. Dash at the table and in cooking, a tie-in with the American Heart Association, plus the opportunity to enter a healthy recipe sweepstakes.
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ROYAL CARIBBEAN TRAVEL ADVERTORIAL - This Royal Caribbean advertorial preceded a special event in conjunction with ESSENCE. Readers in the California demographic received direct mail invitations to the event.
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EVENT MARKETING - In-magazine promotion of a major special event.
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B2C Advertising & Promotion
This BACARDI Limon advertorial for VOGUE created a tangy twist by tying together fashion and beauty with a favorite flavored liquor.
