ACADEMY AWARDS CAUSE-RELATED MARKETING OPPORTUNITY - This sell sheet/e-blast was sent to potential sponsors of the "Black Women in Hollywood" event held in LA during the Academy Awards
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BEAUTY INDUSTRY EVENT LEAVE-BEHIND - This leave-behind brochure reinforced the information provided by top industry panelists about the right language to attract the AA consumer, and how to package it to her.
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ESSENCE ISSUE SALES PROMOTION - Email blast to advertisers promoting an annual issue of ESSENCE.
ESSENCE SIGNATURE EVENT MARKETING - Eblast to potential sponsors of ESSENCE's annual professional leadership conference--Women Who Are Shaping the World--offering multimedia promotional and branding opportunities.
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UNILEVER/SHOPPER EVENTS EXPERIENTIAL SELL PIECE - A sell piece created for Shopper Events, the exclusive experiential demo/sampling company for Walmart, to entice Unilever brands to build their brands at WM.
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MENS ISSUE SALES PROMOTION - Sell sheet to marketers of:
* cars, electronics, music, fashion, skin care, beverages, investments and entertainment
to reach the 7.1 million ESSENCE readers/influencers who will purchase the annual Bachelors Issue.
CAUSE-RELATED MARKETING - Eblast to advertisers to support ESSENCE Cares!--a grassroots volunteering and mentoring initiative--that supports African-American youth through ESSENCE Cares! national organization partners.
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BILLBOARD ADVERTISING - Airport signage promoting a major food corporation, its marketing divisions and capabilities.
ESSENCE MARKETING PRESENTATION TO FOOD CLIENTS - This was to introduce food clients to the various food marketing programs offered by the magazine (online, print, in-store, experiential, events, etc.) as well as define the target markets and their pyschographics.
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EVENTS MARKETING WEBSITE - This site for Shopper Events, the only authorized events marketing/sampling/demos company at the world's largest retailer, Walmart, promotes its services to Walmart vendors in all merchandise categories.
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B2B Marketing Communications
This Beauty Industry Symposium leave-behind brochure reinforced the information provided by top industry panelists about the right language to attract the AA consumer, and how to package it to her. I wrote the magazine-style cover lines and all of the copy.
