Marketing email
(Spec piece)
Image source: www.finemineralshow.com
Brand: Palm of Hope Jewelry Designs
Project type: Marketing Email/Product launch
Target audience: Women age 18-45 who are interested in artisan jewelry. They are bored with traditional gemstones and want to explore the idea of adding one-of-a-kind pieces to their jewelry collection.
Business goals: Get reader to click-through to product page. Check out new items.
Copywriting strategy: Write subject line and pre-header that would entice fans of artisan jewelry to open the email. Use wording that would appeal to women who consider themselves to have unique style. For the body copy, use language that tells a story of the versatility of the collection and highlights the benefits of wearing custom pieces. End with clear CTA giving next steps to the reader.
