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Golden - Marketing & Advertising Copy
Short form copy for product description.
(Spec piece)
Image source: www.rexart.com
Brand: Golden
Project type: Product description
Target audience: Acrylic painting artists. Oil painting artists who may be considering acrylics but don’t want to give up the smooth texture of oils or their vibrant colors.
Business goal: Increase online sales of acrylic paint products
Copywriting strategy: Create copy that resonates with artists. Use conversational tone and simple, yet compelling language that fosters curiosity about the emotional experience of using this product.
