Brand: Bugaboo
Project Type: Product description
(spec piece)
Image source: www.bugaboo.com
Target audience: Moms and dads with children aged 0-48 months. Classy city dwellers who are smart, chic and busy. They want a reliable high-quality product with a top safety rating and is convenient/easy to use. They gladly pay a premium for quality products for their child.
Business goals: Stand out from competitors, Increase sales
Copywriting strategy: My strategy was to celebrate the major benefits this stroller brings to the entire family. I used language proven to resonate with parents of small children and the concerns they have with stroller safety. It was also important to address any pain points or questions the online shopper would have UP FRONT (i.e. ease-of-use) so that there would be no hesitation to make a purchase.
