Provided all copy and research for piece. Wrote copy using friendly, personable tone to promote brand's identity of fun, upbeat productions.
Image source: www.puppetguy.com
Brand: Aurora Theatre
Project type: Blog post
Target audience: Parents of young kids who want wholesome, family-friendly entertainment for their kids. They’ve been to the theatre themselves and enjoy it very much.
Business goal: Generate interest in upcoming performance
Copywriting strategy: Present a fun, entertaining piece that matches the tone and excitement of the upcoming performance. Put together copy that creates imagery that entices the reader to want to go to the theatre to see more. Use language that reassures the reader of a high-quality performance, well worth their time and money. Something kids will love.
