Getting Personal - No matter what a company needs research for- user requirements for a medical device, consumer insight to define a strategic initiative it pays to get personal. Getting personal is about getting to know your stake holders, finding out what motivates them and then breaking that information down so that it easy to digeste and meaningful to your team. There is no silver bullet, every company has a different set of circumstances and requires its own unique set of research solutions.
My Eat Drink and Snack Day - Did you know that though not all people take a bag lunch to work everyone snacks at work in some way or another. This research allowed the design and marketing team to focus their efforts on delivering solutions to improve the at work snacking experience and to create the “snack cube” a mini fridge designed for the dorm room and office.
Kids, Play and Stories - When developing a brand strategy for Playskool research showed that parents were switching brand loyalties to licensed brands such as Disney. Why? Because licenses are built around stories, and kids love stories. That’s when Playskool started to embrace the story telling part of child’s play and to personify their toys.
Collage to the heart and mind - Ever wondered what someone was really thinking but could not get a straight answer? By selecting the correct images to choose from you can create a collage kit that lets users speak about their emotions and elaborate on their needs. This collage was created by the CEO of a $400 million company and allowed him to articulate his vision for his company.
Make them strong and simple - How do you make a desk set suitable for college students? Give them disposable cameras and ask them to photograph the moving in, moving out and studying experience. In doing this I found out that a desk set had to be fully loaded with storage features, durable and most importantly ready to assemble with no tools involved.
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