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Ambev - APAS - Budweiser
At the official launch of the Budweiser brand in Brazil, the idea was to create for the main event of Latin America retail business a activation that represented all the DNA of the brand - music, mma and show.
So, one of the ideas was to put the audience inside a room 4D with a 270° view for people having the sense of being fighting inside the Octagon.
