30DaysInRedPants.com - CHALLENGE: Local performance-artist Gibson Holub chronicled the world's reaction to his wearing the same ugly bright red pants for 30 days in the book "30 Days in Red Pants." The artist needed a website that not only helps to sell his book, but also accurately reflects the aesthetic and character of the book and the author.
SOLUTION: Red! Let the viewer get a taste for the book and the artist's aesthetic. Photo gallery and quote page to help viewers understand the project and its creator.