Maxon Pricebook - CHALLENGE: Create a 300+ page technical pricebook containing 14,000+ SKU's, 18,000+ prices and 600+ images. Pricebook must be consistent with the MAXON brand and delivering on the brand promise: "We get you working fast."
SOLUTION: Work with product and marketing managers for best understanding of communication priorities. Answer basic questions uniformly with clear images, digestible copy, clean organization and accessible typography.
Art director, designer, copywriter, production artist.