Thomson Reuters CompuMark
Thomson Reuters wanted to rebrand and increase awareness for its Thomson CompuMark division and its legal products. As creative director and copywriter, I led the team that delivered an integrated campaign consisting of print and digital ads and a targeted email campaign all driving prospects to a unique microsite we developed specifically for the campaign. The results were through the roof, revealing significantly increased brand awareness and establishing Thomson Compumark as the world's leading intellectual property firm.
