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Nuance Healthcare PowerScribe Direct Mailer
PowerScribe is radiology's premier speech-driven reporting solution. It's also part of a suite of other Nuance radiology products and the organization wanted to help its sales force cross sell those other solutions to its PowerScribe customers.
This direct mail brochure/letter package accomplished that in spades by presenting PowerScribe as one component of a dynamic and powerful "Ensemble."
The minimalistic, stylized visual approach, combined with compelling copy, an in-package CD of Vivaldi's Four Seasons, and the chance to win a Bose sound system, garnered a very high response rate and significantly improved sales of all four products.
