Nuance Healthcare PowerScribe 360 Campaign
Nuance Healthcare was looking to simultaneously launch its game-changing new radiology reporting platform, PowerScribe 360, and drive trade show attendance at the RSNA conference where the solution was to be introduced. Our campaign consisted of direct response and general advertising and direct mail. Attendance was through the roof, and PowerScribe 360 is a rousing success,. The best part for me after being creative director on the Nuance Healthcare account for several years was when the client related how many of their customers went out of their way to congratulate the healthcare leader on this effective, attention-getting campaign.
