David MacGregor

Nuance Communications discovered a new market for its remarkable Dragon NaturallySpeaking speech recognition solution: Human Resources Directors. Armed with startling statistics revealing what repetitive stress disorders cost industry in the US, I developed an integrated campaign that included a unique microsite complete with video host, a two-pronged direct mail campaign, and an ad campaign consisting of two print ads and several online banner ads.

• Creative Direction
• Copywriting & Editing
• Hand Rendering
• Advertising