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Healthcare Advertising
Developing brand messaging is one of my favorite things. Here's an ad I created for NEJM Group a while back while working for Aloft Group, a Massachusetts branding agency. The client is NEJM Group (as in, The New England Journal of Medicine). The group was formed to advance medical research and improve care around the world. This ad, one in a series promoting the new entity, was part of a larger brand campaign we created to launch the new organization.
