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FujiFilm Medical Aspire HD System Launch
Fujifilm's introduction of Aspire HD was big news in the world of digital mammography. With its enhanced resolution and remarkable reliability, it has quite literally become the standard by which other digital mammography systems are judged. I created an integrated campaign including ads and emails that raised awareness and drove prospects to our newly created website. There, visitors could view several testimonial films we shot at hospitals around the world where Aspire's sister system was already in use. It's always fun to do great work, but it's great when that work is a part of something so important. I'm pleased to say the launch for this outstanding system was a great success.
