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Bose Ads
A number of years ago when sales of the Bose Wave Radio began to slump (mostly due to the fact that pretty much everyone in America who wanted one had already purchased one), Dr. Bose himself put together a team of his creatives to think "outside the Bose box." Locked away in the "War Room" for two weeks, the group came up with some great, unique campaign ideas that were very different from traditional Bose advertising. Out of my concepts, this ad campaign remains my favorite.
