In my Capstone Course at UGA, Advertising Campaigns, we were asked to develop a campaign for the Atlanta Hawks that would drive multi-game ticket package sales throughout the 2015-2016 season. To my team's delight, our client, the Creative Director at CSE, expressed a strong interest in actually using our campaign's tagline in Hawks' advertising for this season. As an Account Executive for this project I played a pivotal role in my team's success. My specific written contributions include the executive summary, case description, creative brief, and campaign message strategy. My additional contributions included organizing team meetings, keeping creative sessions on track, minor graphic design work, and ensuring that each element of the final campaign was executed flawlessly.
Atlanta Hawks Campaign
