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Bell Bike Accessory ID Language

I took part in a weeklong IDEO workshop representing the ID department of Bell Bike Accessories.
Helped create and define the ID language in collaboration with IDEO, Bell's Director of Marketing, Bell product managers representing 5 accessory categories.
Developed entire line of accessories in conjunction with Bell's HK office in a 10+10 environment.

Available
Donald Erickson
Senior Industrial Designer/Manager Saratoga, CA