A true labor of love, my cousin and I launched this brand to satisfy our creative and entrepreneurial spirit in 2012. We combined our love of sportswear with contemporary fashion and turned it into our namesake label - basically we said 'lets do whatever the hell we want'... Not to be mistaken though, my cousin is a pure businessman and he demands a profit so its really forced us to look at numbers, margins, sourcing etc.. We keep the deliveries small, exclusive and make sure the factory is delivering perfect goods. Our model is very online-centric and we're beginning to master online marketing and affiliate programs which has made a huge impact on our business. This project has been another great chapter in my development as not only a designer but brand manager and creative visionary.
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