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La Perla
La Perla - Target:
Men Aged 35-55
Problem:
60% of La Perla's customers are men. We want to give men the tools and confidence to buy better lingerie. Using a microsite as ground zero, we disseminate cheeky information and advice for men on purchasing lingerie.
Concept:
La Perla can help you buy great lingerie your lady will love.
Credits
Student Work done at The Chicago Portfolio School.
Advisor: Cristen Ingram
Art Director:Dan Cosgrove