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TGI Fridays
TGI Friday's - Target:
Office workers who sit in front of their computers all day.
Problem:
By re-branding this iconic restaurant as T.F.G.I. Friday’s, we situate Friday’s as the perfect place for co-workers to bond after a harsh day of office life.
Concept:
You can release the stress of the workday at Friday’s.
Credits
Student Work done at The Chicago Portfolio School
Advisor: Emily Sander
Art Director:Eric Lippincott