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Bacon Salt
Bacon Salt - J&D’s Bacon Salt is a vegetarian and kosher seasoning that tastes like bacon.
Target:
People who don’t eat bacon due to religious and/or moral beliefs.
Concept:
Bacon Salt can bring the joy of bacon without violating personal convictions.
Strategy:
We activate fans of Bacon to become Bacon Revolutionaries, a volunteer force dedicated to spreading Bacon Salt to those who cannot enjoy bacon.
Credits
Finalist in student contest via Wexley School for Girls.
Art Director:Eric Lippincott