Diane Benjamin Pro

Undercover Quinoa is a snack with healthy ingredients lightly covered with chocolate — healthy ingredients, undercover. The logo is a Clouseau-esqe spy, who wears a different brightly colored hat and mirrored shades on each bag. No one would ever notice him. The subtle humor is carried through on the bag, where the product is shown in a 'flashlight beam' (the circle). The type on the back is seen through a magnifying glass.

• Packaging Design