Eduardo Otero Rodriguez

Barilla is a leading world pasta brand with a strong spirit for innovation, as a part of a workshop they want to explore sectors where they can innovate through new ideas platforms that allow them to meet the consumer needs. The task was to analyze the situation of the company in order to explore opportunities of expansion in the growing markets like the Latinoamerican, where the brand can extend the perception of tradition and good cooking from Italy.

• Content Strategy
• Research
• Information Architecture