Exposed - The combination of this tactile paper made from actual beer hops with the beat poetry of bad boy/actor, Michael Madsen, were used to bring out the expressive qualities about this character and edgy style. Textural paper, hand-ink lettering, and a spicy mustard color for heiracrchy combined with bold, grungy type and heavy ink illustrations were set in movie title sequencing were used to signify all the bad boy roles that he was truly famous for.
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Gmund Beer Paper Promotion
