Nescafe 3in1 Integration Compaign - Objective
Develop and execute a cost-effective Internet campaign to increase brand awareness.
Target Audience
Young (18-20 y.o.) urban penny savers reluctantly following specific styles or trends and willingly mixing the best things they find in each.
They never miss what life offers and quickly shift from one exciting thing
to another needing just a slight kick to do it - such as a cup of coffee.
Approach
Research says there are no pure trends left in the world nowadays.
Each trend represents a mix of well-known new and well-forgotten
old ones – only the ratio changes from case to case.
Solution
Integrated campaign including:
– www.nespimix.ru website comprising Mixmaster – a tool allowing creating your own mix of pictures and music;
– Traffic generating banner campaign;
– Internet promo-campaign;