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Puff Off! Ad Campaign - Benefit Cosmetics
Benefit Cosmetic’s new Puff Off! is an instant eye gel that helps smooth the look of undereye puffies. The custom “ironing tip” cools on contact and helps smooth out the look of undereye creases and fine lines. Iron away for a smoother day!
The visual campaign for this new product launch was born out of the idea that no woman should worry about fine lines and puffies, nor ironing her man’s clothes. Showcased here are the campaign’s visual assets including the main visual, styled product shot, model shot and basic product shot.
