gLike
Benefit Cosmetics Brand Book
Benefit Cosmetics has famed the bold and girly persona in the cosmetics industry. After 30 plus years of business, Benefit has developed a visually rich history that continues to contribute to the company's identity.
The intention was to design a brand book that was creative and functional. Developing this piece in a book format allowed the visuals to drive the content and provide an entertaining experience, connecting the reader to the brand. Some of the books highlights include fold out spreads and tongue and cheek copy. The book is now used to introduce the brand to new hires as well as new international markets.
