Toy Designer at Simon Marketing
Toy Designer in Simon Marketing, Chicago 1999 - Toys designed and developed as junior designer at the product development department.
Simon Marketing is the biggest toy manufacturer of the world with industrial facilities in China and designers around the globe.
Clients: Mattel, Disney, McDonalds
Design Process:
1. From cartoon or animation starts the design process. How to transform that animated proposal (movements and transformations!) into a physical toy?
2. Hand-made first sketchs and technical plans
3. Review of the technical plants by a plastic and engineering expert
4. Models in plaster, hand-made! It was before 3D printing technology. Assessment of movements, transformations from a gorilla to a robot, actual dimensions.
5. Review of physical models of the toy by chinese manufacturers.
6. Approval of the technical plans and physical model.
7. Manufacturing in China
8. Commercialization in the United States at fast food franchises.