Final Major MDes Project - "Ben" - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
Final Major MDes Project - "Ben" - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
idea generation - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
sketch development - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
the start of clay - A selection of images from my final MDes project at Coventry University into Branding Loyalty and designing emotion into product experience. A Virgin branded city car with true identity...."Ben"
the finished clay
sanding the fibreglass
more sanding
still sanding
presentation cover
Michelin Active-Wheel motors
Ben Sherman edition
interior options
lightweight race spec wheels
final display
gLike
MDes major project Ben