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Job Description
Quick Overview
Lead product design for AI-powered shopping experiences at Demand.io. Shape the future of e-commerce by developing innovative, user-centric designs for products used by millions. Ideal for experienced designers passionate about AI, user research, and community-driven product development in a fast-paced environment.
About Demand.io
Demand.io aims to be the world's leading source of e-commerce knowledge. Founded in 2009, we're developing AI-driven products to transform online shopping:
- SimplyCodes: AI and community-powered savings platform covering 400,000+ stores
- Product.ai: AI shopping assistant (in development) to redefine online purchasing
Our products drive over $1 billion in annual e-commerce volume, with plans for substantial growth.
The Opportunity
We're seeking an experienced Principal Product Designer to lead our design efforts across our portfolio. In this high-impact role, you'll:
- Drive design strategy for AI-powered features and products
- Lead user research initiatives and implement design thinking methodologies
- Influence product vision and strategy at the executive level
- Develop and grow our design team, fostering a culture of innovation
- Contribute to the development of AI-assisted shopping experiences
You'll report directly to the CEO (acting as Chief Product Officer) and play a key role in strategic design initiatives.
What You'll Do
- Lead product design strategy across all Demand.io products
- Conduct in-depth user research to inform product development and design decisions
- Develop innovative design solutions for AI-driven, community-powered products
- Create and implement design systems to ensure consistency across products
- Collaborate with AI and machine learning teams to translate capabilities into intuitive user interfaces
- Drive data-informed design decisions through qualitative and quantitative studies
- Mentor junior designers and promote user-centered design across the organization
- Represent Demand.io's design practice at industry conferences
A Day in the Life
As a Principal Product Designer at Demand.io, you might:
- Analyze user research data to inform the design of new AI features in SimplyCodes
- Lead a design sprint for a new feature in Product.ai
- Review and provide feedback on design work from your team
- Present new design concepts to the executive team, influencing product strategy
- Collaborate with engineering to ensure feasibility of proposed designs
About You
We're open to exceptional candidates at various levels - title and compensation will be commensurate with experience and impact.
Must-Haves:
- 10+ years of experience in product design, preferably in B2C tech or e-commerce
- Strong background in user research methodologies and design thinking
- Experience designing AI-powered products or features
- Proven track record in developing effective design systems and strategies
- Excellent communication and leadership skills
Nice-to-Haves:
- Experience leading community engagement or user testing programs
- Expertise in designing conversational AI or chatbot interfaces
- Background in game design or designing products with gamification elements
- Publications or speaking engagements in product design, particularly related to AI or e-commerce
- Advanced degree in Design, HCI, or related field
Compensation & Growth Opportunity
At Demand.io, we align individual success with company performance:
- Competitive base salary: $180,000 - $250,000 DOE
- Equity: 0.5% - 1.0% initial grant in a $100M+ valuation company
Partners Program: Our profit-sharing system
- Substantial cash bonuses tied to company performance
- Potential to earn multiples of base salary through monthly profit-sharing
- Rewards exceptional performance and long-term commitment
The Partners Program provides increasing rewards as Demand.io grows. Eligibility typically begins after 6 months, with increasing bonus percentages as you advance through Partner levels.
"The Partners Program has allowed me to earn significantly more than in traditional roles. It makes you feel truly invested in the company's success." - Jimmy Doheny, Director of Business Operations
We're happy to discuss the program in detail during the interview process.
Benefits for High Performers
- Equity Partners program with uncapped earning potential
- Advancement opportunities based on impact
- Learning stipend for conferences, courses, and certifications
- Access to advanced AI tools and user research platforms
- Comprehensive health, dental, and vision coverage for you and all dependents
- Unlimited PTO (we encourage recharging for peak performance)
- Parental leave policy
- 401(k) program
- Catered lunches in our state-of-the-art Santa Monica office
- Relocation assistance for exceptional candidates
Our benefits are designed to support high achievers in a fast-paced, innovative environment. You'll have the opportunity to lead design projects on cutting-edge AI products, collaborate in a low-ego atmosphere, and work in our impressive office space featuring sweeping views and ample focus areas.
Our Culture
At Demand.io, we value:
- Innovation: Exploring new ideas and technologies
- Empowerment: Taking ownership of impactful projects
- Continuous Growth: Constantly learning and improving
"At Demand.io, we're building the future of e-commerce. Every team member has the opportunity to make a significant impact." - Michael Quoc, Founder & CEO
We primarily work from our Santa Monica office, believing that in-person collaboration drives innovation, while maintaining flexibility when needed.
Ready to Shape the Future of E-commerce?
If you're excited about leading design efforts that will advance AI-powered shopping experiences, we want to hear from you.
Learn more about our products, our values, and what it's like to work at Demand.io.