Derrick Lewis

BLACPEACOCK SOULFUL ARTISTS engaged me to develop a brand identity that would help increase the awareness of Africian-American Artist. While the end goal of blacpeacock's focus was to gain popularity and drive people to the site to purchase artwork, above all they wanted a look that screamed soulful. I began by immersing myself in the history and culture of black artist. Also, i reviewed some of the decision makers art pieces. What emerged was a compelling logo design that captures the essence of Blacpeacock. The logomark pays tribute to the peacock that proudly shows off its colourful and beautiful array of feathers. The type treatment evokes both power and serene. Oh did i mention, i came up with the name as well.
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Logo created for the Young Barbadian Professional Society of Canada

2006 - Maison du Kif Kif was an up and coming clothing line who was looking for a sexy yet elegant identity, that captured the interest of women and men who have a strong sense of individuality and self-confidence. I achieved this through seeing a few pieces from the line and translating it into a unique identity that would be perceived as high-end fashion or couture.

BHA - Lead the field in providing of engineering and validation services for the pharmaceutical and biotechnology industry. Based on a solid understanding of mission, culture and values I developed a brand message that helped to communicate the benefits they offer and reflect industry they are around. With their new position firmly in place i created a clean, modern logo that conveyed innovation and approachability, giving the firm the confidence to compete with the larger firms.

A consultant with a Chemical Engineering background who is capable of design and operation of a wide variety of processes. The client wanted a look that reflected the industry he was in and others in his field would relate to.
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Conceptual brochure for positive Engineering
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