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"The City is Yours" RedEye Train Advertisement
This project was particularly fun for me - I had free reign in designing a train advertisement that would attract the young, female millennial segment here in Chicago. The photo I chose to use represents the 18 - 22 year old female who is aspiring to feel at home in the city of Chicago.
The "Discover Chicago the Right Way" copy, along with the Redeye website call to action on the bottom is the first step in inspiring her to make her aspirations become reality.
