S-WORKS Brand Book
S-WORKS Brand Book from Derek Dudek
S-WORKS Brand Book

Design and Art Direction for the S-Works brand book, with the theme of 'Whatever It Takes.' The book was a nod to the athletes and the intimate moments around their respective disciplines. Our team set out to justify the products premium price tag through an emotional, well crafted story, coupled with high end studio photography and unique printing techniques. Part of bigger campaign that was winner of a 2014 HOW Magazine In-House Design Merit Award!

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S-WORKS Brand Book

Design and Art Direction for the S-Works brand book, with the theme of 'Whatever It Takes.' The book was a nod to the athletes and the intimate moments around their respective disciplines. Our team set out to justify the products premium price tag through an emotional, well crafted story, coupled with high end studio photography and unique printing techniques. Part of bigger campaign that was winner of a 2014 HOW Magazine In-House Design Merit Award!

Derek Dudek
Graphic Designer Oakland, CA