2015 identity, collateral for extensive toolkit, and strategy for the University of Michigan’s 24-hour day of giving.
Easy to adapt, the toolkit of materials helped engage and empower nearly every school, college, and
unit along with 117 student organizations by allowing them to customize the pieces for their specific priorities while maintaining consistency by always starting with the main
tagline, i.e. It’s a great day to be a victor for engineering. The campaign generated approximately $4.3 million in gifts from 6,927 donors. Collateral included but was not
limited to: identity, website, email, social media posts, wallpapers, posters, flyers, environmentals for outdoors and events, buttons, clothing, accessories, and videos.
