In 2011 I had the pleasure of working with pro skateboarder and serial entrepreneur
Tony Magnusson. Tony founded a San Diego based Toy & Game company called Mindtwister USA which was started after he discovered a Swedish game called Pentago. Today MTUSA has grown into a unique and prolific Toy & Game company with over 1 million copies of Pentago sold as of 2011.
Last year was the debut of the Annual Pentago Tourney at Gen Con in Indianapolis. I had the opportunity to design the branding for this epic event using inspiration from mid-century boxing posters. I created a viral campaign, branding and program structure for the Annual Pentago™ Tournament, resulting in a 230% increased in participants from ’11 – 12’. And a 300% increase in web traffic. The social campaign also urged fans to use the #LovePentago hashtag for a chance to win prizes during the tournament.
