I was asked to create attention-getting web and social media ads for an online clothing shop. My concept was to use strong contrast to highlight the subject matter at hand. The featured pieces are sale promotions and an event invitation. They were created to be versatile and attention getting. The longer banners were used in E-mail blasts as well as Facebook and web page banners, while the square versions were used for Instagram posts. I had to keep consistency across platforms to ensure that consumers were kept up to date with the most recent promotions.
I was asked to create attention-getting web and social media ads for an online clothing shop. My concept was to use strong contrast to highlight the subject matter at hand. The featured pieces are sale promotions and an event invitation. They were created to be versatile and attention getting. The longer banners were used in E-mail blasts as well as Facebook and web page banners, while the square versions were used for Instagram posts. I had to keep consistency across platforms to ensure that consumers were kept up to date with the most recent promotions.